6 Entertaining Things to Do in Las Vegas Nicknamed the entertainment capital of the world, the city of Las Vegas is truly a major tourist destination. Looking to try something unique and entertaining in Las Vegas? Here are the 6 unique things to do in Las Vegas. 1. Watch the Mirage Volcano Erupt On top of the Las Vegas attractions list is the volcano at the Mirage. Since the resort was first opened in the 1980s, the thunderous display is listed as a top sightseeing destination for both the local and international tourists. The show is offered for free to the members of the public. It takes place daily Sunday to Thursday at 8 PM and 9 PM while from Friday to Saturday the eruption is scheduled at 8 PM, 9 PM, and 10 PM. However, this is subject to weather conditions as the show will be canceled when there are high winds or in case of inclement weather. 2. Visit the Neon Museum in Las Vegas For the history lovers, the best place to learn the history of Las Vegas is at the Neon Museum. Since the mid-1990s, this is a great site for photography filled with colorful artwork. If planning to visit the Neon Museum, book your ticket a month in advance to avoid inconveniences. The museum is filled with the city`s iconic signs and is the final resting place for over 250 iconic pieces. Step right into the museum and enjoy sightseeing the colorful artificial garden filled with massive fixtures that can serve as a favorite for photo shoots. 3. Visit the Big Apple Coaster and Arcade Also referred to as the Las Vegas Rollercoaster, this is another entertaining spot right. The roller coaster features a unique layout and design with the ride being fairly priced. Be ready to scream and shout as you enjoy one of the world’s best rollercoaster rides that peaks at 70 mph. The heart-pounding rollercoaster treats you to loads of excitement. 4. Enjoy Nightlife at the Strip The stretch of South Las Vegas Boulevard has it all. This is a must-see attraction in the city of Las Vegas filled with the cities major hotels. Running from Mandalay Bay hotel all the way to the Stratosphere Hotel on the North end, the stretch is filled with stunning architecture, fountain shows, and light displays. You will not get bored walking the strip. 5. Experience the Las Vegas Gondola Ride If you missed the Gondola ride in Venice in Italy, then don’t worry because you can enjoy the Venetian Gondola ride right in sin city. Best known as one of the most romantic things to do in Las Vegas, the scenery is just beautiful and best for couples. 6. Sightseeing at the Eiffel Tower Viewing Deck The Eiffel Tower viewing deck is listed as a Las Vegas premier attraction. The viewing deck offers amazing views of the city and mountains that surround it. The high-altitude attraction in Las Vegas is 46 stories up offering you a 360 degrees city view and is a popular site for weddings and romantic nights out in Las Vegas.
0 Comments
Top Seven Ways through Which Inbound Marketing Will Increase Your Sales Inbound marketing is more about attracting prospective clients and aiming at converting them into buying clients and establishing long-term trust. Customers have become smarter than ever before and therefore traditional marketing methods are becoming irrelevant. This forces the marketers to use the best methods to attract the clients and establish trust so that they become long-term clients. Through inbound marketing, your business can be able to realize more sales and eventually increased revenues from the sales. So, how can inbound marketing increase sales for your business? Here are some of the best ways how. Inbound Marketing Will Attract More Clients to Your Business As illustrated above, this is a form of marketing that will focus on making prospective clients, who are in various buying stages, buying customers. Inbound marketing aims at attracting clients who even didn’t have a clue about your existence in the market. This means that you will be focusing on increasing the number of clients in your business. The overall effect is increased sales as these clients learn the benefits of using your products. This, therefore, means it is necessary for marketers to make sure they employ strategic inbound marketing method that will attract more clients to the business. Through Inbound Marketing a Business Will Build Trust with the Customers A strategic approach to inbound marketing will ensure clients trust is won. Winning the trust of your clients is number one way of attracting the client to come to you next time. This means that you will be able to make repeat sales to the client which brings more money to your business. The moment you have won the trust of a client, you can count upon their loyalty to gain more clients. Essentially, a loyal client is a marketing tool because he/she will influence other people close to them to come to your business. When one loyal customer returns with a friend who buys from your business, this is additional revenue to your business. Does your inbound marketing strategy aim at achieving customer loyalty? Hire a professional who will help you build long-term relationships and enable you to earn more referrals. Take Advantage of Inbound Marketing to Earn Qualified Leads As illustrated above, you can get qualified leads through customer referrals. However, inbound marketing will increase your chances of landing a client who is ready to make a purchase. Did you know that you can attract visitors and change them to future clients? We have mentioned that modern clients are smarter and hence marketers need strategic methods to attract and sell to them. One way in which the clients have become smarter is that they use the technology they have to find the benefits of certain items and also to do comparisons between alternatives. If you have implemented the best inbound marketing approach that targets these clients, then you are more likely to have them as buying clients. The advantage is that this is a client who has ready cash to spend or preparing to get the money needed to spend. For marketers, earning from such a client is considered a success in marketing. Did you know that inbound marketing is the best approach to attract such a client? Try this approach and you will be on your to a successful business. Inbound Marketing Offers Your Business More Targeting Abilities Strategic inbound marketing will enable your business to target the right clients effectively. How does this work? Think of the keyword analysis tool as a strategic tool for your inbound marketing. You can be able to know what exactly clients are looking for and relate your product to satisfying that need. Therefore, you will be able to increase chances of these clients purchasing your products. There are several businesses that have taken advantage of this approach. Most of these businesses have relied on the knowledgeable experts in the area of inbound marketing to be able to come up with content that will convince clients to buy from them. Are you using inbound marketing to target prospective clients? Do this and you will achieve more sales today. Inbound Marketing is Cheaper saving you More Money for Marketing The budget you have been using to run traditional marketing is probably way beyond what you need to implement effective inbound marketing. With inbound marketing, you can use all the available channels so as to be able to convince as many clients as possible. Therefore if you have been using X amount to run a televised advert on one channel, you can take advantage of inbound marketing using various methods to achieve X10 sales or even more and most likely within the same amount or less. Running inbound marketing through technology allows you to take advantage of various channels including social media platforms, use video, webinars and even e-books. Your inbound marketing profession can be able to guide you on the best approaches. These have more chances of increasing your sales as you can reach more clients using the different approaches. Therefore take your traditional marketing budget to inbound marketing using these best practices and engaging experts and you will realize more sales and consequently more profits. Inbound Marketing Allows You to Prove Context The television adverts have been ignored by many clients and this is because marketers have no opportunity to prove context. Therefore, it is hard to convince prospective clients of how using your product benefits them and on how that works. Through inbound marketing, you can be able to prove context and consequently arrive at more sales as clients understand effectiveness created by using your products or buying your services. This involves coming up with blogs that give you a chance to explain thoroughly hence achieving convincing power necessary to make clients buy. Hiring an Inbound Marketing Agency will allow you Achieve More Sales Businesses that hire professionals to do inbound marketing on their behalf have more chances of achieving success. This is because the approach allows them to concentrate on improving quality of their products while an expert is developing a high-quality method of getting product bought by clients. Let`s face the truth here. It is not possible to be a master in all areas. It takes hiring an expert to get professional services. Therefore, if you are in need of the best method to achieve more sales, you will get this through hiring a professional to implement the best sales methods. Are you looking for an expert to help in inbound marketing? Contact us today for professional advice. Business owners looking for the best approach to achieve more sales should think of increasing sales through inbound marketing strategies. It is one of the best approaches that will allow you to achieve great success in your business through more sales hence reaching the objectives of your venture. Improve Performance of Remote Employees using SaaS Whereas training is a major factor in employee performance, there are other areas that the business needs to focus on. Enabling your employees through making sure they have tools of trade is also an important aspect to any startup. With the current technologically run economies, it is very important to make sure that your employees both working at the head office and the remote offices have systems that they can use to increase their productivity. What this basically talks about is the fact that employee performance is largely improved through the use of technology. So are your remote employees meeting the expectation? If not, it is probably because they lack tools of trade and one of them could be technology. There are various ways of improving technology access to your remote employees. Making sure they have the hardware and Software required is one important milestone in improving their performance. Let`s talk about how businesses can improve employee performance through the use of Software as a Service investment. Software as a Service Solutions Helps Improve Communication With the SaaS solution, the remote employees can communicate as regularly as needed with the head office. This is through sending reports directly to a shared system which can be accessed by various departments that need the information. If you look at a situation where a business does not have any solutions, we are likely to see many problems in decisions making which are essential for any business. However, with the SaaS solutions, a business can be able to make sure the employees are communicating the relevant information through the system. That way, these remote employees are seen to be more productive. This is because it eliminates the need to have emails sent over to the office and waiting for someone to upload the information to a system. Here we will have delays and misrepresentation. With SaaS, it becomes easier to make sure the remote employees can communicate often as needed to the head office. Software as a Service Solution Enables Remote Employees to Do More With SaaS solution, the remote employee's work is simplified and therefore they have more time to do more work. This solution will enable the employees to do more since there are some duplicative processes that are eliminated. Think of doing the field work, compiling a report, and emailing then waiting for requests to clarify what is in the report. This is the traditional way of working. However, with SaaS solution, employees update records live as they work. Therefore, they eliminate two other processes which take a lot of time. This means the employees can use this extra time doing something else more creative. Software As a Service Solution Reduces Error With SaaS, your remote employees will be able to use a standardized system that checks for any errors before submission. Therefore the errors are handled early enough meaning only accurate data is reported. This is a sign of major improvement of remote employee’s performance. Are your remote employees becoming unproductive? SaaS solutions can be used as a major investment to help improve the employee's performance. Invest in SaaS solution for your startup today. How to Improve SEO for Your Website in 2018 The internet is wide and there are many ways of taking your business online including having a website for your business and also using the social media which apparently is the easiest way. However, you also need to make sure you use methods that will help you get noticed or discovered easily when it comes to internet marketing. So how do you develop a website that will have relevant traffic that converts into sales? Or how do you develop social media marketing that will bring more traffic to your website? It’s through Search Engine Optimization of course. SEO is the methods that a business employs to make sure their website ranks high or on the top ten results of search engines such as Google. So What Exactly will make your business achieve SEO? Continue reading to find out. Improving Landing Page Experience The first page of your website is the page that a person is directed to when they click a link you have shared through the digital marketing platforms. For example, if you are selling sports gear on your website when a customer clicks on the link to your advert, the experience should be good. This experience is determined by how fast the page loads and also the relevance of the first page in relation to the link clicked. The Google algorithm will check the first page where the customer will be directed to determine if your website can be among the top ten search results when people search for Muay sports gear. Update Your Content Regularly To Achieve Good SEO Score You should make sure you have updated the content on your website regularly so as to remain top ranked on Google organic results. This entails making sure that if there are any changes to the services or product you offer the same will be reflected on your website. For example, if you change the name of your business, you need to update the same on your website. Secondly, you also need to make sure links are active and that they are directing people correctly. This is in line with what we have talked about above. Therefore, you should know that if you don’t update the website to match the current offerings you will not be ranking well on Google. Consult SEO Specialist They Are Knowledgeable If you have low skills when it comes to SEO, you can consult gurus in your area they will help a lot. These are consultants who are always learning about latest trends when it comes to online marketing and they have been found to be very resourceful. Some business owners are too busy to keep up with the changing face of Search Engine Optimization and so it is important to talk to the right specialist who can guarantee results. The ultimate goal of any business is to succeed and this is by making sure that you can be known by your clients. Most people have turned to searching on the internet when they need services and this is why you should consider SEO as important to driving relevant traffic to your business website. Website design has evolved over the years since the invention of the use of the internet. What used to be relevant three years ago is quickly becoming outfaced with new technologies every day. The major factor that led to this evolving is the need to match the search engines algorithm and specifically the Google algorithm. With the introduction of SEO techniques such as website ranking, our website design company saw it as important to make sure that the websites we develop meet the conditions that were set. Further, business online marketing is another aspect that we have considered in our website design techniques. Therefore if you are looking to hire website Design Company that will help in matching the current trend in website design, you need to have certain factors in mind. Here are some essential things to consider when designing your website. Start Website Design off The Computer You need to have a clear visualization of what exactly you need to achieve. While doing this, start the design process off the computer. The first day you are meeting our website design company team, you need to have a sample blueprint of what to achieve. Therefore, your design team should meet and have a session that seeks to draw a plan of the website. At the end of the day, come up with a model of the design layout so as to guide our website design company on what exactly you need to have. If possible, it is important that our website design company representative be present in your initial meetings so as to guide on possible design techniques, and also to best advice the most current techniques that can do what you want to achieve. Consider Quality of Website Graphics before adding them on Your Website Graphics are very important in your website. Therefore, you need to source excellent graphs that will help improve attractiveness on the website. Remember that if the website graphics are boring to look at or your website does not have graphics, there are few people who will want to spend time on your website. Secondly, you can’t just use the text on a website and expect it to attract traffic. Therefore, you need to embrace the use of images and video so that you can easily attract different people to your website. Hire our website design company in Kenya so that we can assist you in graphics design too. Secondly, a website design company that will offer graphics design too will help in reducing the cost you would have incurred to get a graphics designer. Webpage Responsiveness Should Be Best Level The modern day web user will do so over mobile devices. Therefore when designing a website, you need to consider the various optimization methods so as to come up with a website that can load even on the most basic mobile device. In this regard, you should hire a qualified website design company in Kenya that can offer this service. Our website design company helps clients to come up with responsive websites, and our graphic design skills will be used to make sure your company website has unique graphics. Our lives are very much impacted by technology thanks to the inventors of different technologies. The caregivers are a beneficial group since their problems are easily handled using the latest technology. We have various seniors’ technology solutions and here are some of them. Maps and GPS Solutions for seniors We have the maps that seniors can easily use anytime they miss their way home. Whenever your grandfather wants to take a walk, he can easily use the map to find his way back home in case he is having problems with his memory. He can as well have a GPS tracking device that you can use to know where he is and locate him whenever he is late to come back home. Therefore, whenever your loved one needs to go outdoors, you don’t need to get worried about them going missing as long as they have these seniors technology. Medication Reminder for seniors We have the applications that remind the seniors to take medication whenever they need. This is a good technology since the caregivers don’t have to keep reminding the seniors to take medication. Instead, you can just set the reminders for them and go on with your other duties. This technology is helpful even for the seniors who are still able to support themselves and therefore it is worth investing in. Health Tracking Applications We have the general health tracking applications that help in keeping the health record of the seniors. This is more robust than the medication tracking applications that only support the drugs records. With the health tracking applications, we have the insurance records, historical medical records and also the records showing the location of the senior. This is useful for the caregivers since they can be able to easily follow up the seniors and provide the care needed. Social Media for seniors The senior's technology also includes the applications that enable the seniors to communicate with their friends. This makes them stay in touch even when they cannot walk or travel a long distance to visit the other seniors. We have Skype and other similar social media platforms that can be used easily by the seniors. Even the caregivers can use these applications to communicate with the seniors so that they can always ask for any attention they need at any time. These also connect them to family members who are working in far locations. Wireless Home Monitoring Technology for seniors With the wireless technology, it is easy to monitor what is happening to the seniors even when miles away. For instance, you can install the monitors in the doors so that you are able to know when the senior person stays outside for longer than expected. You can also monitor when they have not woken up longer than the usual wake up time. These seniors technologies are supported by the phones and some of them are free to download anytime. You can install on the mobile devices so as to improve seniors support. Understanding PHP Scripting PHP is a scripting language that is used in web applications to develop static or dynamic websites. The initials P.H.P stand for Hypertext Pre-processor. The language is basically used on the server side of web applications. PHP scripting should not be confused with any programming language like C# or C++, it is a scripting language. Let’s first understand what scripting language means, PHP is a Scripting Language A scripting language is a language that understands set of instructions when they are run. These instructions are what are referred to as a script. The script is used to enhance performance or perform a task within an application. Thus PHP scripting involves running scripts which are instructions that are run on the server side while the client side will run its own instructions. In our case, PHP scripting is done on the server-side so as to communicate with the client machine which is your web browser in phone or your laptop. To communicate to the client, JavaScript is needed. Therefore the client side will run the JavaScript. Reasons Why PHP scripting is used in Web Programming
The most common uses of PHP include
Business owners have taken advantage of technology and used it as an effective marketing tool for their product and services. Through the use of social media marketing, several businesses have created awareness to potential clients and also used the platform to retain their current client base. Facebook marketing is one of the platforms that have gained wide use by several businesses. For social media marketing to work well for the business, it is important for management to use some techniques that will build more engagement with the clients. If you don’t build the engagement with your social media platform clients, the effect of social media marketing will be short-lived. Here are examples of what a business can do so as to build engagement via their Facebook marketing platform. Reply to Your Customer Enquiries A business should form the habit of replying to their client's comments and concerns that arise through the social media platform. This should be done when clients compliment or even criticize the products. When there is a negative comment, a business can apologize and promise to look into the concerns raised. However, this should be done creatively to avoid turning the conversation into a fight. When clients post positive comments, appreciate the compliments and share. This helps in marketing your business. Use Call to Action Technique When customers see the “order now” button, they are more likely to follow the link to your website and buy. However, in most cases where businesses don’t use the call to action button, the customers might just admire the advert and continue to next one without even being concerned about how to get the product. So drive more traffic to your website using the call to action buttons. Post Most Recent Photos Don’t always use the outdated photos of your product. Social media users are looking for latest designs and therefore you should post your recent designs. For instance, in the fashion industry, if you post last year’s designs whereas there are the latest design already out, you will not achieve more engagements. Instead, you will lose your clientele to the competitors. Grow your business social media campaign engagement by posting recent photos. Use Targeting Techniques You need your advert to attract many people so it helps if you target the right clients. For instance, you can use location-based targeting or you can use demographics targeting. This will help post the advert to the right clients who are also potential clients. For instance, if you are targeting college students in Texas, you can set Facebook to show your advert to that specific age group within the location. This will increase chances of increasing the engagement. Concentrate on What Clients Want to See Don’t post what you think is convenient to your business. Instead, post what the clients want to see. This will help increase engagement since you are more of the customer concerned. If you post what is convenient to you, you will not achieve maximum engagement. A business might consider hiring a social media consultant so that it can be more effective. This is because this person will have the expertise required to help the business increase engagement through social media. To rank high in Google search organic results the SEO rating of your web content should be high too. Businesses are competing to rank high in Google results so as to be able to make a sale. It is common practice for internet users to pick the first three or four results that appear when they search for things online. These are the top five SEO problems that businesses need to avoid on the web content so as to ensure they rank high in Google. Duplicate web Content This is a very common SEO problem and occurs when the content is similar in two or three web pages. Google will not penalize you for duplicating content on the web pages. What happens is that the same web pages will start competing for the same positions. Google will filter them and pick one of the pages and drop the other. The page that shows might display the information being searched. To avoid this SEO problem cross-check your content to make sure each page has unique content.Missing Alt Text and Broken Images Alt text gives a description of the image on the reader's screen. To avoid SEO problem, this text should be included with all images on the web page as it will count so as to rank high in Google search results. Broken images will lower your score in search results and therefore need to be fixed. Ensure that the images are not missing and have an ALT Tag. Missing Meta Descriptions The Meta description also is known as the snippets the short paragraph placed on the HTML of a web page. Missing Meta description is a very common SEO problem The Meta description gives a picture of what is contained in the web page. To rank high on Google, always ensure that you include a Meta description on your page HTML. Broken Links This is a common SEO problem and affects how websites rank on Google. Google algorithm checks the readability of your page to give a rank on the results. Internal links improve the SEO score of your webpage. To avoid SEO problems always ensure that the links in your pages are working and directing appropriately. Title Tag &H1 Tag IssuesTitle tags appear in search results whereas H1 tags appear on the page that is seen by visitors. Having duplicate content on H1 tags is a common SEO Problem you should avoid. To avoid this SEO problem, ensure that the H1 tags are unique in your web page content. The title tag is used to tell the search engine what your webpage is about. To avoid SEO problem, make sure you have an inappropriate title tag that relates to the content. These are the key aspects that will assist you in avoiding SEO problems. It is very important that you follow the guidelines given to rank high in Google. Introduction Instagram is a Social Media application through which photos, Videos and presentations can be shared. Originally created by Mike Krieger and Kevin Systrom, Instagram allows registered users to upload Photos, Videos and presentations and share them widely with their network. Statistical data by DMR shows that by June 2017, Instagram had registered over 700 million Monthly Active Users and 400 million of these used Instagram daily. This statistical data shows that Instagram has spread widely and continues to grow its base widely and very fast compared to other Social Media platforms. What this means is that businesses can ride on this traffic to increase their brand awareness and grow their customer base. In this article, we will focus on Instagram as an Advertising tool. Getting StartedThe first thing you need to do is make sure that you have an Instagram account. On this account you will be able to create and run adverts. While creating your Account you need to consider a few factors. Number one is what is the nature of your business? This is basically because you need to have a theme that matches your business. One of the reasons why an Instagram advert might not get views is choice of irrelevant theme. For purposes of illustration let’s assume that you run ladies wear shop. You are targeting ladies in your advertisement. So the theme you choose needs to be very attractive to seek ladies attention. Secondly, you then need to start targeting. What I mean is that you now need to determine the relevant audience. In Instagram, these are called followers. These are the people who are interested in your product. They are basically the people you target to see your advertisements. So how do you make sure you get the right followers? It all starts with determining the target group. These are your potential customers and are the audience for your advertisements. How do I get the followers? You are not just looking for many followers, but relevant followers. We can categorize Instagram users based on different factors. This could be demographic factors, Location or basically the taste and preferences. Therefore when seeking followers from the audience you will need to consider who might be interested on your product. Let’s for instance assume our target group is ladies aged between 20-25 years. These are the people you want to show your advertisements and are your potential clients. To have them follow you on Instagram, you need to start posting what will attract their attention. This could be those nice selfies taken in the latest ladies tops. Obviously if you post Photos of you in clothes dresses worn by ladies aged 35, chances are you will not get the relevant followers. So you need to study what the target audience needs and loves most and start posting photos that are relevant to them. If you are in Photography business and specializing in wedding photography, you need to run adverts with photos of couples in their wedding attire probably. On the contrary if you post baby shower photos you are likely to get irrelevant followers. Now that we know how to get followers, we will then focus on how to use the location feature on Instagram. Am sure you might have used location applications like Google Maps or Bing My places and have an idea of what I am talking about. How to create a location on Instagram Advert Instagram adverts use the Facebook advertising system. This therefore means it has a very powerful targeting ability. The location targeting feature is a very effective and powerful tool. You can target adverts to people based on specific locations like Countries, Cities, or certain Radius from your chosen point. Even better you can specify locations where you don’t want your advert to show. Imagine you run the ladies attire in Dhaka Bangladesh and you just have one shop there. When Advertising on Instagram, the adverts will be shown to people across the globe. However, you can specify the locations you want them shown. You would then like to make use of location or what we call geo marketing. For the advertisement to be shown to ladies around Dhaka, you need to create location for your Instagram advert. To do this, Instagram allows you to specify where you want them to show your advertisement. To avoid showing to irrelevant people, remember to tell Instagram areas you don’t want your ad to show. How to link Instagram to Facebook Instagram allows you to link your account to your Facebook account. Majority of Social media users, have active accounts across all major Applications that are trending in today’s digital world. What is more exciting is the interlinking feature that creators of these Social media Applications have enabled across the Social media platforms. Instagram and Facebook, allow users to link their accounts between the two platforms. The steps to do this are pretty simple and easy. All you need is admin rights for the page you need to link. To link the two accounts you need to be logged on to the Facebook account. You then go to the settings tab and select Instagram ads and follow the instructions. With this feature you can get extra audience for your advertisement. The Geo Marketing features will still be adhered to on your Facebook advertisement. How to increase your followers and get more likes Now that you have linked the accounts, you are set to increase your followers. On social media, we all want to have the highest number of likes on our posts. I bet you recently engaged with your pals boosting on how many likes you got compared to how many he / she got on that picnic Selfie. One approach is by getting those Facebook friends also follow you on Instagram. With the accounts Linked, you simply log on to the Instagram and select the add people tab. alternatively, entice your customers to share your photos or adverts with their network of followers. This is even more effective. You can also run paid campaigns on Instagram and Facebook and this will increase your ads visibility based on the advertising settings on your paid campaign. For organic adverts, make sure you research on most searched items and use those keywords on your campaign. Lastly and most importantly, you need to brush up your advertisements to make sure they catch viewers’ attention. Boring ads get dislikes and on the contrary attractive ads get more like hits. In conclusion, Instagram is a channel that is growing rapidly and it is very effective in creating sales. Al you need is to just follow those tips we have shared and you will realize an improvement on your brand awareness and as a result an increase on your sales |
AuthorDavid is a Senior Business Consultant at Njuri Consultium Archives
November 2018
Categories |